You gotta give it to Kim Kardashian, she really loves the drama! She also really knows how to create a good marketing strategy to push her new products. Celebrating the release of her new Kimoji Heart Fragrances, the reality star is sending one to virtually every person who's ticked her off.

Taylor Swift, Pink, Piers Morgan, Sarah Michelle Gellar, Wendy Williams and the list goes on. They're all getting special gift boxes shaped in hearts that the recipient has to smash.

“Alright guys. I am writing the list for my press boxes,” she said during one her Instagram stories. “I’m going to send them to way more than this, but I decided this Valentine’s Day, everyone deserves a Valentine, so I’m going to send them to my lovers, to my haters, to everyone that I think of because it is Valentine’s Day after all.”

Each Kimoji Heart fragrance comes in a different color packaging – Bae in blue, Ride or Die in purple and BFF in pink. The assumption is that each colour corresponds with the chocolate heart each named celebrity will be receiving. Seems as a beautiful statement of irony, she's sending Bae to her haters.

However, she did go on to clarify that some recipients of the Bae scent were family members and actual friends.

I suppose that's nice of her. But how do we get on the list?