Do any of you remember playing with Action Man growing up? Well after watching this commercial, you'll never look at him the same way again!

The UK equivalent to GI Joe, Action Man, is featured rocking it out in a pair blue briefs to CeCe Peniston's 1990's classic gay anthem "Finally" in a new commercial for comparison website MoneySuperMarket.com.

After iconic action figure, Action Man saves money at MoneySuperMarket; he decides to celebrate the "EPIC" feeling by being joined by a few of his fellow action men and stripping down for what would have to be one of the campest commercials you will see all year.

The Brits really do have a great sense of humour!

Darren Bentley, marketing director at MoneySuperMarket, said: “We always aim to bring our brand purpose to life in an entertaining way and our ads are all about illustrating that sense of empowerment you feel when you take control of your finances."

“Action Man is the 14th character to ‘save money and feel epic’ in our long-running campaign, and we hope viewers are as surprised and delighted by his dance moves as we are.”

He's got moves that's for sure. Now the question is, does GI Joe?